The Qixi Festival that just passed had a passionate atmosphere that brought more potential business opportunities to the marriage and love market. On August 17, 2018, Baihelove, China’s largest marriage and love platform, collaborated with Yuyuan and its subsidiaries, Yuyuan Jewelry & Fashion Group and Yuyuan Cultural and Commercial Group, to hold a large-scale dating event in Shanghai’s famous cultural and commercial landmark, Yuyuan Mall. At the same time, an emotional consultation event under the theme of “Managing Yourself and Managing Love” was also held as scheduled at the Bund Finance Center (BFC), and the two events attracted more than 500 participants between them. Guo Guangchang, Chairman of Fosun International, came to the Qixi event specially to give out blessings to young couples as “Yue Lao”.

The post-90s generation is now the primary group seeking marriage and love in China. As the controlling shareholder of Baihelove and Yuyuan, Fosun actively creates a young happy family ecosystem that starts by improving the happiness levels of young consumers and extends from marriage and dating to the new retail industry. Through Baihelove and Yuyuan, young couples are presented a series of products and services, including marriage and dating, wedding services, emotional consultation, new retail, etc. to achieve this goal.